Today I had a team meeting and I asked the usual question about what courses the team members were doing. To my surprise the answers I got back were all prefixed with the word SPORT. Sport management and sports marketing being the two prevalent courses.
It struck me as odd. Why should someone work for three years on a course that is predicated on just one industry? In this case it's sport but it could have been retail, catering or even dung collection. It smacks of putting all your eggs in one basket. A very small basket at that.
Is this really an issue?
Well, to me it is. The world of work changes all the time. A degree that prepares you to work in a number of fields is going to be more valuable than a degree that prepares you just for one. Lets face it, the sports industry could go into a steep decline and leave you flat on your arse. Also, job hunting is currently a very difficult process. It's a buyer's market out there and the recruiters will be looking for any reason to reject your CV at the earliest stage. Applying for a job outside of the sports industry with a degree that puts sport at the heart of three years academic slog isn't going to be very easy. Nor, in my opinion, is it necessary.
Why should anyone want to do a degree in Sports Management? Wouldn't a management degree, perhaps with some sports modules, be far more attractive to a potential employer? It would be the equivalent of a journalism degree that prepares you only to write about David Beckham or currency trading. It's too specific and too narrow.
Those who are taking such degrees might argue that their course contents are much wider than the title of their degree implies. But that isn't going to help when it comes to selling themselves on the job market. Employers aren't going to ask themselves if Mr K, with his Sports Marketing degree, is going to be any use in a trainee position in a firm that specialises in marketing agricultural products. No, the employer will just turn to the next CV. The employer doesn't have to dig into the contents of your course nor bother themselves with how a sports orientated course could be made to adapt to a non-sport based business. I can assure you that they won't.
Perhaps the perceived glamour of sport is behind such narrow degrees? I don't know. If anyone asked for my advice I'd recommend a degree course that could be flexibly applied in many fields because there's one universal factor in the business world and it's “Change.” It happens all the time and if you don't move with it then it will run you over like a steamroller. In a world that can change almost overnight a degree that even hints at you being inflexible and rigid will be as much use as a dose of syphilis.
